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• Integra Members Earn Additional Rebates

Integra Members Earn £24k of Additional Rebates on Paper Promotion

In 2011 Integra announced its latest initiative paper promotion in conjunction with Antalis UK. The promotion was a fantastic success with members purchasing an additional 300 tonnes of paper in the 2 month period. Members who participated in the promotion will share additional rebates of £24,000 as a result.

A number of members have also qualified for entry into a prize draw to win one of 10 mill trips to Finland or Portugal in the Spring of 2012 by exceeding their prior year's sales. The winners will be announced later this month. Neil Basham, Integra's purchasing director, comments "This has been a very successful promotion for the initiative brand and we'd like to thank the members who supported it. They will benefit from increased rebates whilst the additional paper tonnage will continue to strengthen the initiative brand in the market. We will run further initiative promotions throughout 2012 giving our members the opportunity to take advantage of additional rebates and price offers by supporting initiative brands."

Integra has also launched their 2012 consumer campaign called 'Play initiative.' This campaign gives members' customers the opportunity to enter into a free prize draw for the chance to win one of 10 fantastic prizes. In addition the new initiative Sample Box will allow members' customers to get a flavour of the initiative product range in an eyecatching and professional format. This support is in addition to the £1.5 million of additional brand support benefits Integra has already delivered to its members over the last 4 years.

Tim Percival, National Office Director for Antalis McNaughton, adds "Integra members continue to get behind their own brand which is what makes it such a successful and strong brand in the market place. An additional 300 tonnes is a fantastic result and we look forward to announcing the winners of the mill trips later this month on the back of this promotion."